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Introduction to Digital Marketing
Module Info & Overview
What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing?
This module takes you through the basics, keeping things clear and actionable.
Social Media Marketing
Module Info & Overview
Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’.
Paid Search (PPC) using Google Ads
Module Info & Overview
Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI.
Email Marketing
Module Info & Overview
Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations.
Analytics with Google Analytics
Module Info & Overview
This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions.
Content Marketing
Module Info & Overview
This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance.
Search Engine Optimisation (SEO)
Module Info & Overview
Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers.
Display and Video Advertising
Module Info & Overview
Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats.
Website Optimisation
Module Info & Overview
What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business.
Digital Marketing Strategy
Module Info & Overview
Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more.
2
Brush up on your skills with English for Professional Purposes (EPP) focused on the subject and course you are following. Delivered as interactive and communicative lessons your EPP teacher will link their lessons to your online course requirements helping and coaching you to succeed.
Duration: 5 hours per week.
Mode: In class.
3
You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Duration: 30 hours Mode: Online
4
Career Program CertificationGrand Canal
7 Herbert Place,
Dublin 2,
D02 EH93
Dame Street
19–22 Dame Street,
Dublin 2,
D02 E267
Merchant House
9/10 Merchant Quay,
Drogheda,
A92 VF97
O'Connell St
65 O’Connell St,
Limerick,
V94 CY8V
