Why studying Marketing?

  • Growing demand for Digital Marketers. There are a huge demand for advanced experts in this particular field.
  • Gaining skills highly versatile and can allow you to access a wide set of opportunities throughout your career.
  • Increase your communication skills
  • Opportunity to earn high salaries. Studying this discipline might help you increase your earning potential overall.

Key skills and competencies you will gain

  • Customer Journeys
  • Web Concepts and Terminology
  • User Experience
  • Social Media
  • Social Customer Service
  • Data Security
  • Data Analytics
  • Reporting Data

About DMI

  • 12 years deliverying experience
  • 200,000 + Members. Join a global community
  • Associate Certification globally recognized
  • Includes DMI Membership. Free with all courses
The programs are developed with our council of leading global marketers, so they are built and validated by industry, for industry.

Improve your professional profile in Digital Marketing!

About the programme

  • Duration: 11 hours (5 Hours In-class + 6 Hours Online)
  • Course Start date: 15th May
  • Blended methodology
  • Requirement: B1 English level
  • Double certification by ELI Schools and Digital Marketing Institute (DMI)

Structure and Methodology

5 Hours In-class: English skills for marketing

We will focus on developing your language skills for marketing, provide guidance on how to make the most of your Digital Marketing Essentials classes and facilitate peer to peer learning.

6 Hours Online: Digital Marketing Essentials

This course covers the fundamentals including digital tools, technologies and uses. Learn about email, social media and customer service. Perfect for non-marketing teams building their digital awareness.

  • 6 Interactive Modules.
  • Associate Level Certification.
  • 6 Hours self-paced learning content.
  • FREE DMI Membership included.
  • Practical Toolkits and Templates.

What you'll learn

Explore the new consumer journey to purchase. Where are the opportunities for your brand? Here we talk about digital touch points, digital disruption and transformation – and what this means for you.

Knowledge Gain:Key Concepts of Digital | Customer Behavior |
Customer Journey Influencing Decisions | Identify Digital Opportunities
Toolkits included:↗ Buyer Persona Template
Case Study/Webinar↗ Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:↗ The Best Digital Marketing Channels with Mark Evans

Learn about key web concepts and terminology, how to create an online presence and what works for your brand. We’ll take your through the basics of simple but effective web design and eCommerce.

Knowledge Gain:Online Presence | Design and UX | Customer Journey and Conversions | Email Marketing
Toolkits included:↗ eBook: Email Content and Copywriting Checklist
↗ Reading: How Do Search Engines Actually Work?
↗ Reading: Guide to SEO for Small Business
↗ Video: The Power of Email Marketing
Case Study/Webinar↗ The Skimm: Disrupting News Media and Making Email Cool Again
↗ Email Marketing Strategy – The Ultimate Blueprint

We explore the bigger platforms including LinkedIn, Facebook, Twitter, Instagram and Snapchat. Then, a look at social advertising and how it allows for pinpoint targeting.

Knowledge Gain:Social Media Platforms | Benefits of Social Media for Business | Personal Branding | Social Media Audiences
Toolkits included:↗ How to Manage your Online Reputation
Case Study/Webinar↗ Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:↗ Brian Lavery (AccuWeather) on Data and GDPR

Here you get tactics, techniques, approaches, best practices and customer-friendly digital tricks. Explore online complaints handling, reporting mechanisms, negative feedback and reviews.

Knowledge Gain:Social Customer Service | Brand Management | Benefits of Digital Tools
Toolkits included:↗ How to Manage Online Customer Review
↗ DMI Guide to Social Media Crises
Case Study/Webinar↗ Glossier: A Thoroughly Modern Beauty Brand
Expert Insights:↗ Facebook Messenger Marketing and Chatbots, with Larry Kim

We cover data protection, cyber-security, identity theft, malware and hacking. We also cover important regulatory information – laws and guidelines, GDPR, data security and collection.

Knowledge Gain:Minimizing Risks within Digital | Using Policies, Guidelines, Data Protection | Relevant Laws and Guidelines
Toolkits included:↗ Social Content Distribution & Engagement Dashboard
↗ Content Audit Checklist
Case Study/Webinar↗ The Definitive GDPR Checklist for Marketers

Learn about S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs). The Digital Mindset means you think digital first.

Knowledge Gain:Using Digital to Achieve Business Goals | Agile Thinkng | Data Metrics and Analytics | Nurturing a Digital Mindset and Cuture
Case Study/Webinar↗ Gimlet Media – Leading the Podcast Industry to its Golden Era
↗ Agile Thinking in Managing Projects
↗ Facebook: Shaping the Digital Future
↗ A Leadership Mindset
↗ eBook: What are the most Digital Industries and Why?
Expert Insights:↗ The Economist Group White Paper: Talent and Technology in 2020 and beyond


5 Hours in class Online - 6 Hours
Dublin Monday to Thursdays
17:15 to 18:30
Monday to Friday
08:00 to :09:00
You will do on your own time, you should complete it ideally in 1 week.
Drogheda Monday to Friday
12:30 to 13:30
Limerick Monday to Friday
12:30 to 13:30

Renew your course Work and Study Programme with us and get Digital Marketing Essentials Short Course for free!